|Authors:||Prof. Stanislav Ivanov and Vladimir Zhechev|
|Year of publishing:||2011|
|Number of pages:||374|
|Format:||hard cover, В5|
This book discusses all aspects of hotel marketing. It elaborates the hotel customer, the marketing mix (product, price, place, promotion) and the marketing process (marketing analysis, segmentation, targeting, positioning). Special attention is paid to the quality management and revenue management in accommodation establishments. The book also discusses the advantages and disadvantages of various types of affiliation to hotel chains.