Hotel Marketing



Title: Hotel marketing
Authors: Prof. Stanislav Ivanov and Vladimir Zhechev
Year of publishing: 2011
Publisher: Zangador, Varna
ISBN: 978-954-92786-1-3
Number of pages: 374
Language: Bulgarian
Format: hard cover, В5
Price: 25.00 BGN


This book discusses all aspects of hotel marketing. It elaborates the hotel customer, the marketing mix (product, price, place, promotion) and the marketing process (marketing analysis, segmentation, targeting, positioning). Special attention is paid to the quality management and revenue management in accommodation establishments. The book also discusses the advantages and disadvantages of various types of affiliation to hotel chains.

Table of contents:
Chapter 1: Introduction to hotel marketing
Chapter 2: Information provision of hotel marketing activities
Chapter 3: Marketing analysis
Chapter 4: Consumer behaviour
Chapter 5: Corporate customers
Chapter 6: Segmentation, targeting and positioning
Chapter 7: Product
Chapter 8: Price
Chapter 9: Distribution
Chapter 10: Integtrated marketing communications
Chapter 11: Relationship marketing
Chapter 12: Quality management
Chapter 13: Revenue management
Chapter 14: Hotel chains