Our training programmes assist your professional career development. We provide the theoretical background and focus on its practical application, using various real-life cases from the business. How the concepts will be applied for your business? Our training is specifically prepared to address your own needs. We transform the most suitable ideas into a fully operational business model. Here the science serves practice.
Market research of clients and competitors, estimating the potential of a particular segment allows more focused planning and more efficient marketing activities. We organise and conduct research, concerning the specific issues of your business. The gathered data is analysed with statistical and marketing tools, concentrating on your objectives. All results, analyses and recommendations are provided in a customised report, including all findings and structured according to your needs.
We are dedicated to the idea to connect the theory and practice, and especially in the hospitality, tour operations, marketing activities. Therefore, our books place the theoretical framework, but emphasise on its practical application. There are many case studies and real-life examples from the business, which gives our books both academic contribution and pragmatic applicability.