
HOTEL MARKETING
Title: | Hotel Marketing Маркетинг в хотелиерството (In Bulgarian) |
Authors: | Stanislav Ivanov, Vladimir Zhechev |
Year of publication: | 2011 |
Publisher: | Zangador, Varna |
ISBN: | 978-954-92786-1-3 |
Number of pages: | 374 |
Cover: | hardback |
Format: | В5, А4 |
Price: | 25.00 BGN |
About the book:
This book discusses all aspects of hotel marketing. It elaborates on the hotel customer, the marketing mix (product, price, place, promotion), and the marketing process (marketing analysis, segmentation, targeting, positioning). Special attention is paid to quality management and revenue management in accommodation establishments. The book also discusses the advantages and disadvantages of various types of affiliation to hotel chains.
Table of contents:
Chapter 1: Introduction to hotel marketing
Chapter 2: Information provision of hotel marketing activities
Chapter 3: Marketing analysis
Chapter 4: Consumer behaviour
Chapter 5: Corporate customers
Chapter 6: Segmentation, targeting, and positioning
Chapter 7: Product
Chapter 8: Price
Chapter 9: Distribution
Chapter 10: Integrated marketing communications
Chapter 11: Relationship marketing
Chapter 12: Quality management
Chapter 13: Revenue management
Chapter 14: Hotel chains